Business
Client service oriented: fostering relationships and long-term account management. Implementing solutions for clients, on-boarding, coordinating platform upgrades and release notes. Awareness and enforcement of regulations, compliance and best practices. Experience with B2B, B2C and B2B2C environments.
Sales
Experience in wholesale: domestic and international sales working with dual distribution channels. Up-selling: analyzing KPI and ROI to recommend professional services so that clients can increase user adoption rates and engagement patterns. Sales Experience in prospecting and onboarding partnerships with licensed distributors, delivery and retail dispensaries.
Leadership
Leading a team: at Resorts World Catskills Casino I managed over 30 staff. Experience in training, overseeing day-to-day activity, educational enrichment, and conducting exercises to promote culture and self-awareness within the team. Building a team: I scaled out the marketing department for a FinTech company located on Wall St.; and directed all marketing-related activities. Recruitment: creating job descriptions, interviewing, hiring and onboarding. Implementing incentives for cannabis dispensary teams regarding POP promotions, sales incentives for both individuals and teams, creating internal product review focus groups and managing ongoing educational initiatives between the brands and retail staff.
Technology
FinTech industry experience: over 4 years of working in the Financial Technology realm. Knowledgable to SaaS platforms, their relationships to core processors, managing professional services and back-end training. I have successfully managed a portfolio of over 60 accounts, many of them being key. Public speaking: I presented at Finovate in Midtown, New York City. Demonstrating the functionality of a mobile banking suite to 1k+ bankers.
Cannabis
Cannabis Fundamentals: A passionate approach to the industry. Public Speaking engagements doing guest interviews on podcast platforms for cross-promotional and educational purposes. Building a team of sales personnel for a high-end vape company. Managing sales teams and regional territories. Retail level training. Business partnership marketing. Multi-channel outreach. Tradeshow planning.
Marketing
A true passion for creativity. Creative direction: trade marketing, strategy, tactics and plan. Management and Director level expertise. Writing: press releases and articles for industry trade publications. Content for company-wide communications. Public Relations: coordinating interviews, award submissions, keynote presentations. Media Relations and Events: conference and trade-show planning, facilitation, promotional activity. Cannabis Dispensary expertise: Managing marketing programs for licensed retail chain. Managing marketing budgets.
Finance
My love for numbers flourished during my 8 years at Twin Cities Public Television. Finance: account reconciliation, accounts payable, federal 1099 management, managing charitable gift annuity obligations and financial statements.